Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and it is an essential channel to reach that end goal. Creative explained that without marketing many businesses wouldn’t exist because it ultimately what drives sales.
Brand Awareness Campaign
When a business has a level of brand awareness, its marketing and advertising campaigns mean something to its audience. They elicit feelings and emotions in the consumer. Brand awareness is all about what the mind state your ideal clients enter when they see or hear your company’s name.
Product Awareness Campaign
Product awareness is important because it is the very first step in the marketing funnel, and a crucial foundation to eventually acquire customers. Product awareness refers to people’s ability to recall and recognize your business. To start, Product awareness helps keep your Product top-of-mind with your audience
The strategy helps in discovering the areas affected by organizational growth and thereby helps in creating an organizational plan to cater to the customer needs. It helps in fixing the right price for an organization’s goods and services based on information collected by market research.